NRF 2018: The place Microsoft companions convey clever retail

NRF 2018: The place Microsoft companions convey clever retail

The Nationwide Retail Federation’s annual commerce present, NRF 2018, is the biggest retail commerce present within the US, and I’ll be there subsequent week in New York Metropolis with a few of our most modern companions. NRF 2018 is the very best place to expertise the most recent traits in retail, uncover how manufacturers of all sizes are approaching digital transformation, and get an early take a look at the most recent retail applied sciences, improvements, and options. Thanks partly to Microsoft Azure, retailers are using knowledge, AI, and the Web of Issues (IoT) to optimize learnings and develop their companies.

Microsoft understands that data-driven insights are key to a profitable digital transformation for clever retailers. Leveraging knowledge in good and strategic methods helps retailers provide differentiated and customized purchasing experiences––and way more. Armed with the appropriate knowledge and options, retailers are reworking their on-line and brick-and-mortar choices.

Listed here are the three Microsoft retail companions who will showcase their Azure-based options at NRF 2018:


Bunsar relies in Istanbul, Turkey, and created an Azure-based app that makes use of AI for visible search and product matching. The product is a real-time “suggestions mirror” that brick-and-mortar shops can use to attract foot site visitors. The expertise identifies the outfit you’re carrying, matches it to comparable outfit choices in its database, and makes suggestions for matching equipment and clothes. The Turkish equal of Macy’s­, Boyner Group, has an affiliate utility referred to as Hopi that’s now tapping into Bunsar’s platform.


Software program developer Xenia Retail designed a seamless retail expertise that eliminates purchasing carts and take a look at strains. Consumers use an app on their telephone or on a pill offered by the retailer. The app offers them instruments and knowledge gross sales affiliate would usually have, together with crowd-sourced evaluations, shopping for historical past, and ideas for added gadgets. Consumers merely maintain the telephone in entrance of the product, choose the amount, add it to their cart, and full the acquisition within the app or at a self-checkout terminal. There’s no scanning required, and staff within the again room fulfill the order. Xenia relies on Home windows and runs on Azure. The corporate is integrating Energy BI, Dynamics 365 and Outlook into its choices.


Aprimo offers advertising and marketing operations and digital asset administration expertise to manufacturers comparable to CVS, Pandora, IKEA, DICK’S Sporting Items, and Samsonite. A significant home-improvement retailer has additionally adopted Aprimo’s Azure-based answer to enhance model consistency and supply a single supply for content material. Position-based permissions management entry to content material, and customers get superior enterprise search to shortly discover and reuse content material.

Go to Microsoft and our companions at sales space #2803 to realize inspiration, expertise how retail is altering, and learn how we’re collectively serving to retail companies rework to exceed buyer expectations. I’ll even be talking about Digital Management in Retail, joined by clients Luxottica and the Schwarz Gruppe on Monday, January 15 from 11:30 AM–12:30 PM. I sit up for seeing you there and exploring the thrilling expertise improvements which can be powering the retail business.

Be part of the dialog on the Microsoft Accomplice Group right here.

Explore Bunsar Discover Xenia Check out Aprimo

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