Promotional vehicle to showcase the breadth of sporting content Sky Sports will be broadcasting in the coming year (2016).
Storyboarded in photoshop using stills of footage sourced from our archive I then briefed MPC London to realise our concept. We provided them with the board and reference of our previous ‘Range’ campaign which used shot ink plates and tasked them with creating a visually arresting piece of work. Striking a balance between our rights owned VT heroes, our strong white world brand and the vibrant coloured ink simulations they went to task and created a truly beautiful piece of work. Using all range of software across the piece with the smoke rendered in Houdini, the team at MPC realised our concept without fault creating a strong, visually powerful promotional spot used widely across Sky’s network.