Sports Marketing Now – Episode 001


Sports Marketing Now (part of the Sports Business Now series) is a weekly web series where we discuss the latest in sports marketing from industry experts. In our inaugural episode of this series, we talked about:

-The staying power of the OfficeMax Hockey City Classic
-Under Armour’s new “I Will” campaign
-Team Rebranding: New Orleans Hornets turning into the Pelicans and strategy behind logo, colors, etc; effect on ticket/merchandise sales; Oregon’s experience with the “modern” rebrand and if team’s minor logo tweaks are worth it

Date: July 12, 2019

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