Star Sports | Select HD Channel Ident – Football

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When our good friends at weareseventeen approached us to help with the live action production of two channel idents for a new premium sports channel we jumped at the opportunity.

Star Sports Select HD is a premium sports channel in India and the idea was to take a modern interpretation of the existing Star Sports identity, but execute it in a way that was dynamic, visually exciting and unexpected.

With tennis and football as the sports of choice, we shot and tracked studio footage of the players so weareseventeen could seamlessly integrate motion graphics that maintained the energy and dynamism of the live action footage, but giving the visual identity a more exclusive and tactile feel by combining modern technical surfaces and textures with classically desirable materials, like golds and platinums.

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Date: May 16, 2019

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