Find out more here: https://www.jumbla.com/work/advertising/suzuki
This TVC was created to advertise the Suzuki Swift Sport’s hot-hatch credentials. Working alongside the Sandford Partnership, our creative team explored the idea of depicting a stylised steel works, where the car emerged from piping hot molten metal.
“We had to work out how to visualise a car being formed out of liquid and bring it to life,” Jumbla Creative Director Oz Smith said. “Initially, everything was glowing red hot with lots of heat shimmers. But we toned this down because it detracted from the Swift Sport’s sleek, yet strong contours.”