In contrast with the music networks which use a lot of film sequences in their broadcast identity systems, the entire Trace Sports package was conceived and produced as a predominantly graphic identity.
All show idents were created respecting the same constraints: using only typography, color blocks, smart music choices and 2D animations techniques.
While staying coherent with the Trace Group’s branding identity systems, Trace Sports stands out as a modern, dynamic and distinctive entity from the group’s historic music networks.
Creative Direction : Thibaut de Longeville
Directed by : Thibaut de Longeville
Produced by : Flore Biet, Nicolas Bénac
Post Production supervisor: Leandro Pugliese
2D animation: Vincent Dumond